Online Presence Management For Small Businesses

by | Sep 6, 2020 | Small Businesses

How annoying is it to wake up to continuous phone notifications? Well, not today! Especially when it’s your favorite medspa offering a 70% discount on services… I’ve been needing some self-care! Heck, we all do. If you have a small business then you should know about online presence management for small businesses. Read this full post to know more about this in-depth.

Now that I think of it, the era of the Internet has made everything so much faster and easier. News flows within mere seconds. I can’t fathom missing out on such a long-awaited relaxing therapy. Since their post came out on Facebook this morning, it has already reached a thousand views and likes. The power of the Internet or mercy for businesses, one might say.

However, the more we know about this digital revolution, the less we comprehend. And that’s the catch. For value to spread like wildfire, a small business must have an online persona too. Most small operation level businesses fail due to less implementation and online presence.

Bear with me as I tell you how vital it is for small businesses to pursue this world in order to reach a staggering amount of clientele.

Online Presence Management For Small Businesses: 7 Tips You Should Follow

1. Set Up Goals

Now, you’re definitely not going to create an online persona on a whim or just because this article tells you to. What is your objective behind this endeavor? What is your goal? These are the most baseline questions you must search and answer in order to get started.

Often businesses start on such journeys in order to provide more information about themselves, to let word-of-mouth do its magic, increase brand awareness, keep track of user needs/wants, so on, and so forth. What’s your aim? Ask yourself and be adamant about reaching it.

2. Build a Platform

In order to get your company website started on any of the social media platforms or its own, learn what each of these platforms has to offer. You can hire designers, developers, and moderators for the job, but it is vital to know why you’re doing what you’re doing.

Most of these sites have a pretty straight-forward plan; however, this is where further technical issues like SEO and keywords are invited in.

Imagine this – you’re in search of a new home. You type in all the necessities that your new home must have and search it up on Google. Google will show you a thousand results, but have you ever wondered why it shows the same top results every time? The ones at the ‘top’ are actually masked, tech-savvy people. They know SEO and keyword tactics well.

Now, why is that important? Simply, to get your ROI increasing. It doesn’t matter if you’re not an SEO expert; Google Keyword Planner is there to help you. However, it is always necessary to master SEO to get your website at the top at all times. This will optimize your website visits, clicks, share, and broaden your client pool.

3. Effectively Utilize Social Media

I’m going to say it as it is. Be active! Users are always in search of new updates. With each passing day, the less you’re available online, the less your users will see updates about you. What does it mean? Ever heard of the quote “Out of sight, out of mind”? Exactly.

Keep fresh updates every day, even if it doesn’t relate to creating sales. A simple ‘Good Morning’ will go a long way too. You don’t necessarily have to post about your products or services consistently. Create value, but don’t pressurize the sales.

Are you only obsessed with Facebook presence? Don’t be! Your clients are scattered all over the place, so it goes without saying that you have to be too. Keep it fresh and simple.

4. Strengthen Relationships

Online Presence Management For Small Businesses

Your internet community may be small, to begin with, but you must let it breathe and grow. Keep finding your target consumers. There’s at least a small pool covered up in all platforms.

One way to make the users feel important is by getting feedback, participating in discussions, getting relevant views, and sharing activities. This goes a long way as potential consumers feel special without feeling targeted. It’s an age-old tactic to make them feel connected and in order to multiply these connections.

5. Analytics

Keep re-checking your online persona on a daily basis. Always aim to be at the top, no matter which platform. A great way to be on track is via Google Analytics. It’s a free tool to track website performances and statistical details.

Why is it necessary? Well, you’re living in a bubble if you think you’re superior to all. There’s always someone trying to opt or imitate your strategy; in other words, your competitors will keep trying to bring you down every day. A small lag can cause a fortune.

A minor dip or a major spike, both are equally potent in order to judge your value and online persona. Nothing overlays your success more than an unhappy customer; hence, utilize analytics for scanning your users’ behavior towards you.

6. Connect with Existing Brands

Your best nemesis has a role to play here. The other day, my dad told me how one of his close chiropractor friends recommended another chiropractor practitioner due to his unavailability. It’s as simple as that. Let me clarify further, you must know your grounds but make friends with other brands too. These brands do not necessarily have to be of the same genre, but what’s the harm in that, right? Webbing your network and enriching it gives ways to sponsorships, guest postings, appearances, endorsements and so much more!

All good things, really. Audiences love to see mutual growth. Let them have their pick, but do not entertain them with the rivalry of any sort.

7. Keep Calm

Good things come to those who wait. Do you think I’m exaggerating? Think again. Take the biggest multi-million dollar businesses as an example.

How long did it take for ‘Apple’ to reach its heights of success? I know you’ve heard this from too many people, but when it comes to growth, you have to be patient. Potential consumers will flow in, but the rate of that flow is upon you. How you control and manipulate that flow is all upon your strategies.

So be wise with each step. And always, be patient.

Dominique Taylor

Dominique Taylor

Founder & CEO of DT Advert

Dominique Taylor is the Founder and CEO of DT Advert, a branding and marketing strategy and implementation agency helping CEOs, executives and entrepreneurs develop stronger personal, business and team brands.
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